Google Ads Management
Google Ads Management Measured by the Enquiries That Come In
We set up tracking first, then build your campaigns and landing pages so every rupiah of ad spend can be traced through to an enquiry.
- Conversion tracking in GA4 and GTM
- A well-organised campaign
- Negative keywords from day one
- Cost-per-lead reporting
Challenges
Signs your ad spend is leaking
Ads showing for the wrong searches
People looking for tutorials, free templates or job vacancies click on your ads too and use up your ad spend.
Conversions not recorded correctly
The conversion figures in the dashboard look good, but they don't match the enquiries you actually receive.
Visitors landing on pages that miss the mark
Ads point to the homepage, leaving potential customers to hunt for the information the ad promised.
Reports that are hard to follow
You receive impression and click figures, but don't know what it costs to win a single lead.
Scope
What we manage in your ad account
Search, Display and Performance Max campaigns, built around the services you most want to sell.
Conversion tracking
Form submissions, WhatsApp clicks and phone calls are recorded correctly in Google Ads and GA4.
Campaign structure
Campaigns and ad groups are organised by service, so ad messages stay relevant and easy to optimise.
Research and negative keywords
Buyer keywords are selected, and irrelevant searches are excluded from the start.
Landing pages
Landing pages that match your ads, or recommendations for improving the pages you already have.
Ongoing optimisation
Bids, ads and keywords adjusted using conversion data, not guesswork.
Transparent reporting
Spend, conversions and cost per lead explained every month, with full access to your account.
How it works
From accurate tracking to campaigns that keep improving
Without proper tracking, optimisation is just guesswork. That's why we always start there.
Book a ConsultationAccount & tracking audit
We review your account structure, keywords and whether conversions are being recorded correctly.
Deliverable: List of findings and prioritised fixes.
Strategy & structure
Campaigns, keywords, negative keywords and ad messages organised by service.
Deliverable: Campaign and ad spend plan.
Launch
Ads go live once tracking and landing pages are ready.
Optimisation
Irrelevant searches are excluded, and ads and bids are adjusted based on the data.
Monthly reporting
Spend, conversions and recommendations for the month ahead, in plain language.
Deliverable: Monthly reports.
FAQ
Frequently asked questions
Still have questions?
Talk directly with our team, without confusing technical jargon.
Or email us at halo@webzoo.id
How much ad spend do we need?
It depends on keyword competition in your industry. We work out an estimate during the audit. Your ad spend is paid directly to Google from your own account, separately from our management fee.
Will the Google Ads account be in our name?
Yes. The account and all of its data belong to you. We are only given access to manage it.
When will the ads start delivering results?
Ads can go live within a few days once tracking and campaigns are ready. It usually takes a few weeks of data before they can be fine-tuned properly.
Do we need a dedicated landing page?
Not always. But a landing page that matches the ad helps visitors find what they're looking for straight away. We'll make a recommendation once we've seen your pages.
Tell us about the customers you want to reach
We start by checking your tracking and ad account structure, then show you what can be fixed most quickly.
After you get in touch
- We get to know what you need
- A 30–60 minute consultation
- A written proposal
